Two of everything,
designed in pairs.
Same Same was born out of one too many late nights digging through single-baby drawers looking for matching outfits. We're the only Aussie label that designs everything in twos — same, same, but a little bit different.
Founded by twin mums, not investors.
When Mia & Caro welcomed twins six weeks apart in 2024, they couldn't find brands that thought beyond a single baby. Bibs were sold solo. Onesies came in mismatched sets. Gift sets ignored the fact that twin parents need two.
So we built Same Same — every product designed as a pair, every pair lightly different, every name and colour personalised so your twins always look like themselves.
Three things we obsess over.
Designed in pairs
Every print, palette and silhouette starts with twos. Coordinated, never identical.
Organic & gentle
GOTS-certified organic cotton, OEKO-TEX dyes. Tested on parents, never animals.
Made locally
Cut and sewn in Melbourne by partners who pay above the living wage.
From pair pick to doorstep.
Pick the pair
Choose your bundle — onesies, bibs, blankets or a gift set.
Personalise
Name each twin, pick their colours, choose a graphic.
Made for them
Crafted in Melbourne and shipped Aussie-wide in 5 days.
Join the Same Same family.
Twin parents get early drops, restock alerts, and 10% off their first bundle.